Data Systems Inc. (DSI) doing business as Retail Data Systems (RDS) ("we," "our," "us") is committed to protecting your privacy. This Privacy Policy explains what personal data we collect, how we use and share data, and your rights regarding our data practices. By using our website and services, you agree to the practices described in this Privacy Policy. If you do not agree to these practices, please refrain from using the website and our services.
2. Data We Do Not Collect
While our systems may support business operations, DSI / RDS does not collect, store, or process personal data generated during those operations unless specifically instructed by our business clients. This includes:
- Transaction details
- Customer dates of birth (DOB)
- Any sensitive personal information unless required by a contractual agreement
Children's privacy
We understand the importance of protecting children's privacy online. As such, we do not knowingly sell or share any personal information from individuals under the age of 16, as defined by the CCPA. If you believe we may have inadvertently collected personal information from someone under 16, please reach out to us (see "Contact Us" below), and we will take appropriate steps to address the situation.
6. California Privacy Rights and Notice at Collection (CCPA/CPRA)
This section applies to California residents who interact with us as individual consumers or in a business-to-business (B2B) capacity (e.g., representatives, employees, officers, and agents of our clients, prospective clients, vendors, and business partners).
Under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), California residents have specific rights regarding their personal information.
Notice at collection
We collect the following categories of personal information for the business and commercial purposes described below:
| Category of personal information |
Examples of data collected |
| Identifiers |
Name, business/personal email address, phone number, job title, company name, mailing address, IP address. |
| Internet or network activity |
Browsing history, search history, information regarding your interaction with our website, applications, or advertisements (e.g., via Google Analytics, HubSpot, Pardot, Facebook Pixel). |
| Commercial information |
Records of products or services purchased, obtained, or considered; purchasing or consuming histories or tendencies. |
| Professional or employment-related information |
Job title, role, employer name, business contact details. |
Note: RDS does not collect or process "Sensitive Personal Information" (such as Social Security numbers, precise geolocation, or biometric data).
Purposes for collection: We collect this information to provide services, fulfill contracts, manage relationships, communicate with you, perform marketing and advertising, analyze and improve our services, and ensure security and legal compliance (as detailed in Section 3).
Data retention: We retain your personal information for as long as necessary to fulfill the business purposes outlined in this policy, to maintain our business relationship, and to comply with applicable legal, tax, and accounting requirements. When we no longer have a legitimate business need to process your personal information, we will either delete or anonymize it.
Sale and sharing of personal information: RDS does not sell your personal information for monetary compensation. However, under the CCPA/CPRA, the use of certain third-party tracking technologies for targeted advertising may be considered "sharing" personal information for cross-context behavioral advertising. We may "share" Identifiers and Internet or Network Activity with our advertising and analytics partners (such as Google and Facebook). You have the right to opt out of this sharing.
Your CCPA/CPRA rights
If you are a California resident, you have the following rights:
- Right to know and access: You have the right to request the specific pieces and categories of personal information we have collected about you, the sources of that information, the business purposes for collecting or sharing it, and the categories of third parties with whom we disclose it.
- Right to delete: You have the right to request the deletion of your personal information, subject to certain legal and operational exceptions.
- Right to correct: You have the right to request that we correct any inaccurate personal information we maintain about you.
- Right to opt-out of "sharing": You have the right to opt out of the sharing of your personal information for cross-context behavioral advertising.
- Right to non-discrimination: We will not discriminate or retaliate against you for exercising any of your privacy rights.
To exercise these rights, please contact us at humanresources@rdspos.com or (402) 553-6220. When you submit a request, we will verify your identity by matching the information you provide with the information we have in our systems. You may also designate an authorized agent to make a request on your behalf, provided you give the agent written permission and verify your own identity directly with us.
7. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to personalize your experience on our website and analyze traffic. Cookies store small data files on your device to remember your preferences and help us improve the site.
You can modify your browser settings to manage cookies, but certain website features may not function properly if cookies are disabled. For more detailed information on how we use cookies and how you can manage your preferences, please visit our Cookie Consent Page.
8. Data Security
We use commercially reasonable technical, administrative, and organizational measures to protect your personal data. This includes using encryption protocols like SSL/TLS when transmitting sensitive data and storing personal information on secure servers.
However, no data transmission over the Internet is completely secure, and we cannot guarantee absolute security. Please be cautious when sharing personal information online.
9. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Afterward, we may retain depersonalized or aggregated data that no longer identifies you personally.
10. Your Choices
You have the following choices regarding your personal data:
- Opt-out of marketing communications: You may opt out of marketing emails by following the instructions included in each email or by visiting our Opt-Out Page to manage your preferences.
- Manage cookies and tracking technologies: You can adjust your browser or device settings to block or manage cookies. For more information and to set your preferences, please visit our Cookie Consent Page.
- Access or correct your data: If you wish to access, correct, or delete your personal data, please contact us at humanresources@rdspos.com or (402) 553-6220.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our data practices or legal requirements. Any updates will be posted on this page with the "last updated" date.