Electronic Shelf Lables

Electronic Shelf Labels for Independent Grocers

Modernize your store's pricing and operations with VusionGroup Electronic Shelf Labels (ESLs) - eliminating manual price changes, reducing errors, and connecting digital content with real-world shelves.

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Transform Your Store with Digital Shelf Tags

A comprehensive solution designed specifically for independent grocers looking to modernize their pricing and operations.

With over 350 million ESLs deployed across 400,000 stores globally, VusionGroup is the proven leader in digital shelf tag technology. Now available through RDS, these labels bring automated, accurate, and dynamic pricing to independent grocers nationwide.

80% reduction in labor for price changes
100% pricing accuracy
Instant chain-wide updates
Digital coupons & offers
Operational data integration
Lower carbon footprint
Request Pricing Information
VusionGroup Digital Shelf Tags

THE ELECTRONIC SHELF LABEL ADVANTAGE

80%
Labor Reduction
100%
Pricing Accuracy
5-10
Years Battery Life
50%
Lower Carbon Footprint

VusionGroup ESL Features

A comprehensive electronic shelf label solution designed specifically for independent grocery stores

Powerful Centralized Control

Powerful Centralized Control

Update shelf pricing chain-wide with just a click. Whether adjusting for promotions, markdowns, or supplier changes, VusionGroup's cloud-managed ESL platform ensures prices are right—every time.

  • Cloud-based management
  • Instant price updates
  • Chain-wide synchronization
Seamless System Integration

Seamless System Integration

VusionGroup ESLs work with your existing store infrastructure. That means faster deployment, easier IT management, and a smoother transition from paper to digital.

  • Easy deployment
  • IT-friendly setup
  • Smooth transition
Smarter Shopper Engagement

Smarter Shopper Engagement

Go beyond pricing. VusionGroup ESLs support media-rich displays that show local product info, digital promotions, QR codes, and even loyalty campaigns—right at the shelf edge.

  • Digital promotions
  • QR code integration
  • Loyalty campaigns

Advanced Capabilities

Powerful features that transform how you manage your store

Pick-to-Light and Geolocation

Improve BOPIS and in-store order picking with shelf-level lighting and location data. Find items faster and enhance staff efficiency.

Infraless Deployment

No wiring required. ESLs use your existing network, saving installation time and energy costs while reducing your environmental impact.

Intelligent Platform

Centralized dashboards let you control pricing, promotions, and shopper-facing content with unmatched speed and precision.

Who Benefits?

Independent Grocers

Replace manual tasks with automation and accuracy

Retail Chains

Standardize pricing across locations, instantly

Store Associates

Get real-time shelf data and work faster

Shoppers

See accurate prices, offers, and product info at the shelf

Watch a Success Story from an RDS Customer

Learn how Naifeh's Cash Saver in Covington, TN has implemented ESL's to simplify and automate in-store operations

"Electronic shelf labels have completely transformed our pricing operations. What used to take our staff hours now happens instantly, and our customers always see accurate prices. The ROI was clear within the first few months."

Mike Naifeh
Store Owner & Operations Manager
Covington, Tennessee

Frequently Asked Questions

They're often used interchangeably. Both refer to digital displays that replace traditional paper price tags and are updated remotely.

Most VusionGroup ESLs have battery lives ranging from 5 to 10 years, depending on update frequency and screen type.

Yes. VusionGroup ESLs integrate with most major retail systems, and RDS ensures a seamless implementation tailored to your environment.

Absolutely. RDS configures ESL solutions to fit the scale and needs of any grocery format, from single locations to national chains.

READY TO UPGRADE YOUR GROCERY STORE?

Contact our experts for a personalized ESL demonstration

Request ESL Demo

Why Partner with RDS?

Industry Leading Partnerships & Experience

With 75+ years in business, RDS partners with best-of-breed technology providers to deliver customized solutions backed by decades of experience serving independent grocers across North America.

30+ Nationwide Locations

With offices across the country, we provide local support with national resources to ensure your self-checkout system runs smoothly.

24/7/365 Local Support

Our team of 550+ professionals ensures continuous support for your critical self-checkout systems, minimizing downtime and maximizing productivity.

Nationwide RDS Support Map